Experience management

Loyalty that lasts: Turning rewards into repeat visits

Loyalty is common, but value is rare. Learn how UK restaurants can stand out with programs that deliver simple and consistent rewards guests love.

Loyalty programs: What customers value most

Restaurant loyalty programs work—but only if they deliver value. Explore SMG insights into what customers want and how to overcome common challenges.

Experience design for consumer services: From first touch to lasting impact

Experience design is crucial in the consumer services space. Learn how personalization, always-on communities, and proactive strategies drive loyalty, satisfaction, and growth.