Experience management data security and compliance

Committed to protecting your data

Safeguarding your data is our top priority. SMG adheres to the highest industry standards, ensuring full compliance with GDPR, CCPA, and other global regulations to keep your customer insights secure. Our security infrastructure controls access and ensures only authorized users interact with sensitive information.

Advanced customer experience data security

Every piece of data collected through SMG is protected by enterprise-grade security. We leverage industry-leading technologies such as firewalls, encryption, and role-based access controls to ensure a secure environment. All data is encrypted at rest using industry-standard encryption algorithms, and personally identifiable information (PII) is collected only with data subject consent—whether for issue resolution or participation in brand programs like sweepstakes.

Data storage and protection with Microsoft Azure

At SMG, we take the protection and availability of your data seriously. That’s why we’ve built our platform on Microsoft Azure, leveraging its industry-leading infrastructure to ensure your data is always secure and accessible.

Azure provides built-in redundancy and high availability across every layer of our environment. We use enterprise-grade server farms and automated failover capabilities, meaning if a system component goes down, your services continue running without disruption.

To safeguard your information, we leverage Azure’s data replication capabilities to maintain copies across multiple availability zones. This approach ensures fast recovery and uninterrupted business continuity, even in the event of a localized disruption.

With SMG, you can trust that your data is protected by a secure, resilient cloud foundation designed to keep your business running, no matter what.

The SMG advantage

With state-of-the-art security, regulatory compliance, and enterprise-grade infrastructure, SMG ensures your data remains protected, so you can focus on delivering exceptional customer experiences.

18B+

active and passive signals per year

225K

monthly average users on platform

200+

API/out-of-the-box integrations

Regulatory compliance you can trust

SMG maintains strict compliance with GDPR and CCPA requirements, ensuring legal and secure data handling. Our compliance measures include:

  • Regular privacy policy updates – Aligned with evolving regulations to ensure transparency
  • Subject access request processing – Supporting consumer rights with clear, accessible data request mechanisms
  • SOC 2 Type II audits – Conducted annually to validate our commitment to data security and privacy

All customer PII—such as emails, addresses, and phone numbers—is securely stored on encrypted SMG servers, reinforcing our commitment to data protection.

GDPR Compliant
CCPA Compliant
HIPPA Compliant
SOC 2 Compliant

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