
A purpose-built AI platform with a human touch
Great experiences don’t just happen; they’re intentionally designed to be exceptional from the start.
SMG helps brands move beyond reactive improvements by involving their customers and employees early in the process—when decisions about products, services, and brand strategies are still taking shape. By identifying what matters most from the beginning, companies can create experiences that drive satisfaction, loyalty, and business growth.
When you involve people early, you build smarter, faster, more relevant experiences. But the real advantage comes when those experiences are unified across your brand, customer, and employee ecosystems. This is Unified Experience Management® (UXM). By unifying BX, CX, and EX and connecting insights across every stage, we help brands deliver experiences that are not only well-designed, but consistently delivered.
Ignite®, our AI-native platform, powers this approach by delivering real-time insights and strategic recommendations. Paired with our software-with-a-service (SwaS) model, SMG ensures companies collect feedback and act on it. With the right tools and expertise, brands can drive meaningful change, fast and at scale.


What sets us apart


Building engagement through co-creation communities
The best brands don’t just listen to customers; they create with them. With Bulbshare from SMG, our always-on digital community solution, you can co-create ideas, refine product positioning, test marketing campaigns, and define experiences before they ever reach the market. Engage customers and employees authentically, turn insights into innovation, and build lasting brand advocates.
Guiding the entire journey via Unified Experience Management
Customer experience isn’t isolated to the point of purchase. It encompasses what you offer, how you offer it, and the employees that represent you. SMG is the only partner that combines brand, customer, and employee experience management into a single, AI-native platform.
Driving results with AI that goes beyond data
Traditional analytics tell you what happened. Ignite tells you why it happened and what to do next. With AI agents that analyze patterns, predict outcomes, and automate recommendations, you get faster, more actionable insights tailored to your industry.
Empowering every team from insights to execution
Great insights mean nothing if they don’t reach the right people. Ignite and smg360® provide role-based insights and real-time recommendations to everyone in your organization, from frontline teams to executives. Easy-to-use dashboards highlight focus areas, so your teams know where to start and what to do next.
Proving the ROI of experience management
With Ignite’s predictive AI and smg360®’s advanced reporting, you can see exactly how experience improvements impact satisfaction, loyalty, operational efficiency, and revenue.
Unleashing the power of human expertise and AI
SMG has built our AI-native platform based on decades of experience in the industry. We also use our own technology to provide hands-on professional services, expert benchmarking, and strategic guidance to ensure your experience program delivers real business results.

Partnerships that drive performance
Our software-with-a-service (SwaS) approach means you’re never left alone to navigate the complexities of experience management. We work alongside your team, combining AI-powered technology with hands-on consulting expertise to ensure success.
Comprehensive experience alignment
Align brand, customer, and employee experiences by bringing together surveys, social media, video feedback, and mobile apps into one seamlessly integrated experience journey.


Actionable insights at all levels
Whether it’s executives or frontline staff, give every team member timely, relevant insights with the help of AI and predictive analytics.


Long-term improvements and impact
Turn every insight into long-term impact. Our experts help you refine strategies, measure progress, and continuously evolve your experience management program for sustained business growth.


Take the next step toward Unified Experience Management
Ready to go beyond feedback and start delivering real change? Let's transform your experience management platform and drive business growth.