Turn guest feedback into loyalty-driving restaurant experiences

Drive loyalty and satisfaction with exceptional unified experiences
To meet rising expectations across dine-in, drive-through, and delivery, brands must start at the beginning, during experience design. That means involving customers early, validating menu concepts, testing campaigns, and refining service strategies before they go live.
SMG’s Unified Experience Management® (UXM) approach helps restaurant brands do exactly that. Powered by Ignite®, we equip corporate and frontline teams with real-time insights to improve satisfaction, drive operational excellence, and build lasting guest loyalty, one location at a time.


Elevating experiences for leading restaurant brands












Solving the toughest challenges in restaurant experience management
Challenges SMG helps address:
Always-on communities provide fast feedback on concepts during initial design.
Real-time guest feedback insights drive service consistency.
AI-driven analytics provide a holistic view of guest sentiment.
Automated alerts flag issues for immediate action.
Predictive analytics link guest satisfaction to revenue outcomes.
Actionable location-specific insights help team members deliver high-quality service.
Purpose-built tools and services designed for restaurant growth
Uncovers deeper insights, faster, from your customer data.
Provides a real-time pulse on guest feedback across locations and channels.
Build more successful menus, services, or rewards through customer collaboration.

Delivers customized action plans based on deep industry expertise.
Improving delivery order accuracy and satisfaction
A leading quick-service restaurant (QSR) used SMG’s insights to identify delivery accuracy as a key driver of guest satisfaction. Through targeted training and franchisee accountability measures, it achieved:
- 7-point increase in customer satisfaction scores
- Reduced refund rates by improving delivery efficiency

More than a data platform, we’re a strategic restaurant partner
Unlike traditional data platforms, SMG offers hands-on white-gloved consulting to help restaurant brands implement lasting change through a Unified Experience Management approach.
What SMG provides and how it benefits your brand:
Continuous insights to identify service gaps.
Compare performance against leading restaurant brands.
Ensure teams take meaningful steps to improve guest experience.
Demonstrate the linkage between BX, CX, and EX initiatives on overall guest satisfaction.


