Customer Collaboration Platform

Co-create with Bulbshare

Exceptional customer experiences don’t start at the point of interaction. They start at the beginning with experience design. Bulbshare from SMG helps brands and customers co-create together to shape products, marketing, and strategies before they ever reach the market.

As a mobile-first, always-on collaboration solution, Bulbshare connects you directly with real customers in engaged digital communities. Whether you’re refining ideas, validating campaigns, or testing new products, Bulbshare ensures your customers’ voices shape every decision. This helps you build loyalty and gain a competitive advantage from the very start.

The smartest brand decisions begin with experience design

Build vibrant, always-on customer communities

Engage directly with your customers in dedicated brand communities that support both global audiences and niche markets. Get instant access to the people who matter most.

Facilitate customer collaboration and co-creation

Collaborate with customers on product development, marketing campaigns, loyalty programs, process changes, and more to ensure every decision reflects real customer preferences.

Nurture brand advocacy

Transform engaged customers into brand ambassadors who amplify your message with authentic, peer-driven storytelling and user-generated content.

Capture rich, multimedia insights

Gain deeper, more contextual feedback through photos, videos, and in-the-moment surveys, allowing you to understand customer sentiment at a level that traditional market research can’t match.

Creative concept testing

Gather large-scale feedback on creative concepts, service offerings, and packaging designs using image heat mapping, voting questions, video response, and community ideation. AI-generated reports offer immediate insights for campaigns that resonate with your target audience.

AI-powered community feedback research

Engage directly with customers through multimedia surveys and feedback opportunities while AI-powered analytics identify key themes, trends, and motivators.

Video diaries

Capture authentic customer experiences through video diaries. AI tracks sentiment over time to reveal deep, emotional insights into consumers’ lives so you can make more informed business decisions.

Competitor analysis

Gain at-scale insights into competitors’ strengths and weaknesses. Analyze natural behaviors, like shopping or product usage, to identify to identify market gaps and opportunities.

Brand identity and positioning

Get a clear view of how customers perceive your brand so you can shape better campaigns, product ideas, and market strategies.

Customer connect

Conduct virtual global workshops to engage customers from diverse markets. Sessions include in-depth interviews, live product feedback, and creative workshops, all analyzed with AI for fast, cost-effective insights.

Product placement feedback

Watch how customers interact with your product during unboxing or usage. Their feedback helps you understand what’s working and what’s not so you can keep improving.

Product ratings and reviews

Facilitate authentic, community-generated product reviews that reach millions of shoppers online. Leverage genuine user experiences to build trust and drive sales.

“Customer communities are the future. You need to connect with them…I expect every brand to start to create these communities in the next few years.”

Sam Crossman

Chief Digital Officer | L’Oréal

“We’ve conducted insights in 16+ countries worldwide. With a wealth of knowledge and data assets, coupled with our expertise and strong relationships, this technology empowers us to evolve faster in our work.”

Eliana Wahnon

Vice President Consumer and Market Intelligence | Nestlé CPW

“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”

Simon Pollock

VP Consumer Insights | Nestlé Cereals

“(Bulbshare) has allowed us to quickly answer burning questions within our business, versus a traditional research tool that takes 5 times as long and costs 5 times as much!”

Paul Thomas

Global Insights Director | Asahi

Go beyond traditional market research with Bulbshare

Brands everywhere need a smarter alternative to traditional consumer market research. One that offers faster, deeper, and more cost-effective insights.

Here are a few reasons leading brands are using Bulbshare to include experience design-based activities in their XM initiatives:

Build and sustain a community of customers ready to provide real-time feedback.

Replace long research cycles with AI-driven analysis and agile feedback loops.

Connect with hyper-targeted audiences across markets to uncover diverse perspectives aligned with your brand’s specific goals.

Get the depth of understanding you’d expect from traditional methods, at a fraction of the time and cost.

Use video, photos, and live feedback to see your brand through your customers’ eyes and gain a more authentic perspective.

Comprehensive experience insights

Align brand, customer, and employee experiences for a complete picture of customer and employee sentiment.

AI-powered, enhanced recommendations

Leverage predictive analytics and AI-enriched synthetic data to act faster on insights and capture emerging market opportunities.

Unparalleled industry expertise

SMG’s experience management experts ensure you maximize every insight for real-world, bottom-line business impact.

Secure. Supported. Always available.

Your dedicated collaboration and research platform is backed by enterprise security, 24/7 support, and timely upgrades.

Technical and customer support
Monthly releases, performance SLAs, and no upgrade headaches
Always on and fully secure
Push notification-enabled 24/7 platform data access
Fully managed service or DIY onboarding
Access to thought-leading trend reports, studies, webinars, and valuable content