Transform your XM with expert insights
Turn complex data into clear, actionable strategies
Experience data by itself isn’t enough. It’s how you use it that fuels growth. SMG’s expert insights and consulting services help brands cut through the noise and turn brand, customer, and employee feedback into real business results.
Our team of brand, customer, and employee experience experts work together with skilled data scientists to provide clear, practical advice to help your whole organization make a bigger impact.

A faster, more effective path to actionable insights
Challenges SMG helps address:
Actionable insights tailored to your business priorities.
Step-by-step plans to align strategy with frontline action.
Measurable impact tracking to link unified experience management improvements to business outcomes.
The 5 tests of true insight
SMG’s insights go beyond surface-level analysis.
Our approach ensures recommendations meet five critical criteria:

Specific
Provides clear, solvable issues rather than vague observations.

Understandable
Shared in formats tailored to each person’s role and level.

Prescriptive
Includes step-by-step action items for implementation.

Measurable
Results are tied to key performance metrics.

Worthwhile
Designed to deliver meaningful ROI for your organization.

Industry expertise that delivers real results
Drawing on decades of experience across retail, restaurants, consumer services, and consumer packaged goods, SMG’s experience management experts help brands achieve meaningful BX, CX, and EX improvements through data-driven strategy, powerful AI-native tools, and execution support.
Why work with an SMG consultant:
Compare performance against industry standards.
Work alongside industry experts for tailored recommendations.
Continuously measure how changes improve customer satisfaction and revenue.
Identify and prioritize the highest-impact improvements.

How SMG’s consulting services drive measurable impact
Optimizing guest experience at a quick-service restaurant (QSR)
- Implemented 300+ in-field employee training sessions, leading to improved food quality and guest satisfaction
- 12% reduction in order errors by refining frontline execution
Enhancing checkout speed at a UK retailer
- 9% boost in checkout satisfaction scores by optimizing staffing levels
- 6% overall increase in customer experience ratings
Explore more of our customer success stories to see how SMG’s experience management experts drive impactful change for industry leaders.
Discover the SMG difference
Our powerful combination of deep industry expertise and advanced technology transforms your experience data into actionable strategies. With SMG, you get more than just data. You get clear, specific guidance that drives measurable results.
Our proven approach helps clients achieve 2x higher satisfaction with their XM programs and take meaningful action nearly twice as often as industry averages.

Maximize your experience management program ROI
Our team of experts can show you how to take your brand, customer, and employee experiences to new heights.