Platform
Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations
Enhance your technology ecosystem
Air-tight infrastructure
Solutions from industry leaders
Data you can trust
Holistic customer + employee journeys
Localized opportunities for improvement
Deliver on customer intent
Better reputation, better relationships
Facilitate first-rate customer connections
Understand your customers + competition
Employee engagement opportunities
Customizable, powerful, actionable
Customized access to data
Machine learning algorithms
Agile answers to complex problems
See how you rank
On-the-go insights
Data-driven prescriptive actions
Cross-channel customer insights
Motivate + track workforce progress
Consolidated feedback, fast responses
Swift, seamless response integration
Services
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Experiences
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industries
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Drive customer lifetime value
Client Success
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
Resources
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
Company
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
As the industry’s only software with a service (SwaS) provider, SMG partners with clients to develop, maintain, and evolve their enterprise-wide XM programs—anticipating changing consumer expectations + behaviors in ways that deliver business outcomes.
We work with you to customize the program to fit your needs + offload the technical burden of implementation.
Client-specific guides + communication strategies ensure your program gains traction from the very start.
Leverage our CXPA-certified industry experts + hands-on insights teams to monitor and fine-tune all aspects of the program, so you can focus your efforts where they matter most.
Give frontline teams prescriptive tools to help them make informed decisions in the field, leading to operational improvements + increased accountability.
Our in-house client success team uses a proprietary model to ensure clients are using innovations that advance their XM strategies.
With always-on support and streamlined workflows for fast response times, we’ll ensure all aspects of your program are optimized for every user.
SMG provides in-depth analyses + actionable insights that provide a more nuanced understanding of your data and prescribe clear ways to act—leading to measurable results + tangible business outcomes.
Put cross-channel datasets in dialogue with one another to surface holistic insights that impact the entire customer journey.
Map XM improvements to cross-functional gains that demonstrate tangible, widespread ROI.
Our advanced-degree researchers are experts in using statistical analysis techniques to translate mountains of data into clear-cut paths to improvement.
SMG puts a dual focus on technology and professional services to help brands turn mountains of data into true CX insights that change business outcomes. And when we talk about professional services, it’s not just lip service. We offer solution support, success management, and insights consultation that take your program to the next level.
Onboarding, training, + maintenance to keep your program humming. Right-sized to cover critical functions of your program—including onboarding, training, and ongoing helplines.
Guidance to ensure you have a prescriptive + future-focused XM strategy. Prescriptive + future-focused to ensure your XM strategy leads your organization + the industry.
Game-changing answers to your most important business questions from industry experts serving your diverse needs throughout the year and geared toward giving you better outcomes.
The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021
highly relevant and actionable insights
The Forrester WaveTM: Customer Feedback Management Platforms, Q2 2021
Every provider talks about insights—but few attempt to define them and even fewer follow through on their promise to deliver. Learn how SMG defines + delivers true CX insights that change the way you do business.
