Why consumers join, stay, and leave: A closer look at membership behavior

Why consumers join, stay, and leave: A closer look at membership behavior

Dive into new data from SMG on why members join and cancel, what gets them to stay, and how you can design more valuable experiences at every stage.

Jul 31, 2025 5 min read
Why AI-powered XM is no longer optional

Why AI-powered XM is no longer optional

Learn how AI-powered experience management is now required to act on feedback faster, connect insights across departments, and deliver loyalty-driving experiences.

Jul 02, 2025 5 min read

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