
Experience design for consumer services: From first touch to lasting impact
Experience design is crucial in the consumer services space. Learn how personalization, always-on communities, and proactive strategies drive loyalty, satisfaction, and growth.

Why consumers join, stay, and leave: A closer look at membership behavior
Dive into new data from SMG on why members join and cancel, what gets them to stay, and how you can design more valuable experiences at every stage.

Why experience design is the future of retail CX
Discover how experience design helps retailers move beyond transactions and build consistent, customer-driven journeys that increase loyalty and conversion.

Rethinking QSR: Build better customer experiences with experience design
Learn how experience design helps QSRs eliminate friction, personalize service, and boost loyalty before customers ever walk through the door.

Why designing experiences earlier matters
Fostering a positive experience doesn’t start with an interaction, it starts in the design phase. Discover what that means, why it matters, and how it leads to better experience management outcomes.