From data to direction: How XM empowers unit managers
Unit managers are critical to customer experience success. Without clear direction, data falls flat. Learn how experience management can drive focused, location-specific action.
Why AI-powered XM is no longer optional
Learn how AI-powered experience management is now required to act on feedback faster, connect insights across departments, and deliver loyalty-driving experiences.
AI agents are coming to your XM stack—what you need to know
AI agents are entering experience management platforms. Learn what they are, how they impact customer experience, and what XM leaders should know when considering them.
Why designing experiences earlier matters
Fostering a positive experience doesn’t start with an interaction, it starts in the design phase. Discover what that means, why it matters, and how it leads to better experience management outcomes.
5 reasons we built Ignite®
Brands’ needs and requirements of their experience management programs have changed radically in the last 30 years. Learn how SMG is changing with them.
Building a customer experience that lasts
Explore what customer experience really means, and how to design one that keeps customers coming back.