Why Restaurant Brands Must Balance Digital Transformation and the In-Person Customer Experience
Restaurants have adapted to digital ordering and payment, but some customers still prefer in-person experiences. Balancing tech with customer needs is a must.
The power of insights-driven CX programs
Brands stand to gain more when DIY elements are supported by a team of professionals trained in uncovering actionable insights.
Understanding Customer Journey Management: Mapping Your Way to Enhanced Customer Experiences
Customer journey management is the process of managing and optimizing the entire customer journey, from initial point of contact to final purchase decision.
Associates Share Their Wide Range of Expertise During Inaugural Unconference Series
SMG's first-ever unconference featured a series of associate-led sessions highlighting a wide variety of topics from stress management and workplace recognition to product design.
Partner Spotlight: How Wild Birds Unlimited Maintains a Customer-Centric Culture
Creating value for customers and steering front-line teams is what businesses are looking for from their customer experience program.
The ROI of investing in the customer experience for home improvement retailers
Here are 5 reasons why investing in CX can provide a strong return on investment (ROI) for home improvement professionals and leaders.
How to improve the guest experience in a restaurant: Knowing where to focus digital investment
As customer-focused restaurant tech options grow, these examples and insights will help inform meaningful investments that improve the customer experience.
Demonstrating CX program ROI to leaders
Here are 6 steps customer experience leaders should take to maximize the return of their investments.
Why Auto Parts Retailers Need To Prioritize the Customer Experience and How To Start
Auto parts retailers are falling short on the customer experience. Here's why and how to fix it.