5 reasons we built Ignite®
Brands’ needs and requirements of their experience management programs have changed radically in the last 30 years. Learn how SMG is changing with them.
Building a customer experience that lasts
Explore what customer experience really means, and how to design one that keeps customers coming back.
The evolution of experience management metrics
Experience management metrics are evolving beyond NPS. Learn how AI, key driver analysis, and actionable insights are shaping the future of CX, EX, and BX.
Key factors behind the best and worst customer experience strategies
Discover the key elements that differentiate great customer service from poor customer service strategies. Learn how strategies like customer-centric approaches, effective communication, and data-driv
Metrics that matter: Is NPS still relevant today?
Understand your NPS and take action. Learn why NPS matters, how to interpret it, and practical ways to turn insights into meaningful customer improvements.
How to improve retail customer experience and build brand loyalty
Discover key strategies to enhance your retail customer experience, boost engagement, and increase brand loyalty. Learn how personalization, omnichannel experiences, and AI-driven insights can create
5 ways to help general managers turn customer experience (CX) data into operational wins
Help general managers turn CX data into action. Learn five proven ways to drive engagement, improve operations, and make customer experience insights work.
How understanding the customer journey elevates customer experience
Discover how understanding and optimizing each phase of the customer journey—from awareness to advocacy—can elevate your customer experience strategy, build loyalty, and drive conversions. Learn actio
Why Voice of the Employee (VoE) matters: Turning feedback into action
Empowered employees drive business success. Discover why Voice of the Employee (VoE) is essential for engagement, retention, and customer satisfaction—and how to turn employee feedback into meaningful