Why early input is key to better experience design and employee experiences
Discover why employee experience starts with experience design, and how early, ongoing employee feedback can drive innovation, improve culture, and elevate customer experiences.
Rethinking customer experience: The power of experience design
Discover why designing CX from the beginning, where early decisions shape future interactions, is key to driving loyalty and long-term success.
How experience design shapes brand experience
Discover how starting at the design phase can elevate brand experience by aligning early decisions with customer needs, market trends, and community feedback.
Your brand is more than a logo—it’s an experience
Discover why brand experience (BX) is your most powerful differentiator and how to build one that creates lasting emotional connections, earns trust, and drives long-term loyalty. Download the full guide to get started.
Why designing experiences earlier matters
Fostering a positive experience doesn’t start with an interaction, it starts in the design phase. Discover what that means, why it matters, and how it leads to better experience management outcomes.
5 reasons we built Ignite®
Brands’ needs and requirements of their experience management programs have changed radically in the last 30 years. Learn how SMG is changing with them.
Building a customer experience that lasts
Explore what customer experience really means, and how to design one that keeps customers coming back.
The evolution of experience management metrics
Experience management metrics are evolving beyond NPS. Learn how AI, key driver analysis, and actionable insights are shaping the future of CX, EX, and BX.
Key factors behind the best and worst customer experience strategies
Discover the key elements that differentiate great customer service from poor customer service strategies. Learn how strategies like customer-centric approaches, effective communication, and data-driv