Your brand is more than a logo—it’s an experience
couple unpacking groceries

Your brand is more than a logo—it’s an experience

Discover why brand experience (BX) is your most powerful differentiator and how to build one that creates lasting emotional connections, earns trust, and drives long-term loyalty. Download the full guide to get started.

May 15, 2025 2 min read
Why designing experiences earlier matters
couple reviewing a book

Why designing experiences earlier matters

Fostering a positive experience doesn’t start with an interaction, it starts in the design phase. Discover what that means, why it matters, and how it leads to better experience management outcomes.

May 13, 2025 4 min read
5 reasons we built Ignite®

5 reasons we built Ignite®

Brands’ needs and requirements of their experience management programs have changed radically in the last 30 years. Learn how SMG is changing with them.

May 08, 2025 4 min read
Building a customer experience that lasts

Building a customer experience that lasts

Explore what customer experience really means, and how to design one that keeps customers coming back.

May 06, 2025 2 min read
The evolution of experience management metrics

The evolution of experience management metrics

Experience management metrics are evolving beyond NPS. Learn how AI, key driver analysis, and actionable insights are shaping the future of CX, EX, and BX.

Apr 22, 2025 5 min read
Key factors behind the best and worst customer experience strategies

Key factors behind the best and worst customer experience strategies

Discover the key elements that differentiate great customer service from poor customer service strategies. Learn how strategies like customer-centric approaches, effective communication, and data-driv

Apr 09, 2025 6 min read
Metrics that matter: Is NPS still relevant today?

Metrics that matter: Is NPS still relevant today?

Understand your NPS and take action. Learn why NPS matters, how to interpret it, and practical ways to turn insights into meaningful customer improvements.

Mar 25, 2025 5 min read
How to improve retail customer experience and build brand loyalty

How to improve retail customer experience and build brand loyalty

Discover key strategies to enhance your retail customer experience, boost engagement, and increase brand loyalty. Learn how personalization, omnichannel experiences, and AI-driven insights can create

Mar 11, 2025 5 min read
5 ways to help general managers turn customer experience (CX) data into operational wins

5 ways to help general managers turn customer experience (CX) data into operational wins

Help general managers turn CX data into action. Learn five proven ways to drive engagement, improve operations, and make customer experience insights work.

Mar 06, 2025 4 min read

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