Best Practices of a Proactive Employee Engagement Program
Prioritizing the employee experience (EX) has never been more critical. From employees’ heightened standards of a safe + healthy work environment to the continuous need for improved diversity, equity,
Key Strategies to Create Personalized In-Store Experiences
Customers now expect personalized digital experiences that are aligned with visiting brick and mortar locations. Here is how to maintain consistency.
Customer Engagement Through Digital Channels for QSR Brands
QSR brands that emphasize customer engagement through digital channels are going to excite their fans, attract new ones, and improve business. Here's how.
How Video Feedback Will Enrich Your Employee and Customer Experience Management Program
Presented with a never-ending stream of seemingly disconnected data, experience management (XM) leaders often struggle to engage stakeholders and drive action.
The Importance of Customer Experience in 2022
Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer experience
What is a Customer Experience Management Strategy—and How Do I Build One?
Data-driven brands and insights-driven brands are heading in different directions. In “Build An Insights-Driven Business”, Forrester reports, “Insights-driven organizations are growing at an average o
Expert spotlight: Ashley Edgar | Director, Product Development
Today we hear from Ashley Edgar—Director, Product Development—to learn about SMG’s comprehensive approach to product innovation, how client input influences our product roadmap, and what recent tech e
5 Capabilities Every Customer Experience Management Program Needs
To ensure your experience management (XM) platform has the capabilities necessary for driving improvements, make sure it features these 5 functionalities.
Creating Employee Experiences That Are Meaningful With Career Pathing
Creating employee experiences is a key part of SMG’s culture of offering a fulfilling workplace, clear career paths, and high retention.