Turning data into stories that drive change
Discover how storytelling transforms research into action. Learn from experts about turning consumer insights into narratives that inspire decisions, spark innovation, and connect with stakeholders.
From first impressions to lasting loyalty: Insights from European Wax Center
Discover how European Wax Center builds loyalty through human connection, actionable feedback, and AI-driven customer experience insights.
Designing better journeys with Unified Experience Management®
Unlock the power of experience design with Unified Experience Management®. Build journeys that feel seamless, personal, and connected.
Loyalty that lasts: Turning rewards into repeat visits
Loyalty is common, but value is rare. Learn how UK restaurants can stand out with programs that deliver simple and consistent rewards guests love.
Loyalty programs: What customers value most
Restaurant loyalty programs work—but only if they deliver value. Explore SMG insights into what customers want and how to overcome common challenges.
Brand communities: Your secret weapon for agility and customer loyalty
Find out how brand communities help you gather fast, meaningful feedback to stay ahead of shifting customer preferences and market trends.
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From insight to impact: 7 ways to activate your CX strategy
Learn how to turn customer experience insights into real, measurable improvements with a 7-step action plan that engages employees, clarifies accountability, and delivers quick wins.
Experience design for consumer services: From first touch to lasting impact
Experience design is crucial in the consumer services space. Learn how personalization, always-on communities, and proactive strategies drive loyalty, satisfaction, and growth.
Why consumers join, stay, and leave: A closer look at membership behavior
Dive into new data from SMG on why members join and cancel, what gets them to stay, and how you can design more valuable experiences at every stage.