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Creating inspired experiences
KANSAS CITY, Mo. – Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management program with Enmarket. With a focus on driving brand loyalty, the regional convenience store chain is partnering with SMG to amplify the voice of the customer and enhance the customer experience.
“In a business that depends on foot traffic and visit frequency, we know the in-store experience is at the heart of everything we do,” said Enmarket President Brett Giesick. “As we refined our brand loyalty strategy, it was clear SMG had the tools and know-how to help us elevate the customer experience and increase guest satisfaction.”
Founded in 1963, Enmarket operates 128 convenience stores throughout Georgia, North Carolina and South Carolina. Long known for offering top-quality fuel at a competitive price, Enmarket has more recently established a reputation for providing freshly prepared foods, healthy snack options and locally sourced items.
Enmarket is working with SMG to capture location-level customer feedback across its three-state network of convenience stores. The real-time customer feedback is delivered to the smg360® platform, providing Enmarket with key customer experience metrics, strategic areas of focus and location-level insights. The robust platform capabilities in combination with SMG’s hands-on professional services will help Enmarket uncover actionable insights that advance the program and drive business outcomes.
“We’re excited to partner with Enmarket on this important guest loyalty initiative,” said SMG VP of Customer Engagement Katie Cofer. “In combination with our experience management platform, our industry benchmarks will help Enmarket identify what matters most to customers and provide leadership with actionable ways to continually improve the guest experience.”
About Enmarket
Enmarket, Savannah’s largest convenience store chain, employs more than 1,300 people and operates 128 convenience stores, 14 quick-serve restaurants and a fast casual restaurant as the 49th largest convenience store operator in the country. Founded as Interstate Stations by Robert Demere in 1963, the retailer operates convenience stores in Georgia, South Carolina and North Carolina and was noted as the industry’s “Biggest Mover” in store count ranking by Convenience Store News in 2018. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. www.enmarket.com
About Service Management Group
SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.
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