Prioritizing Employee Engagement and Wellbeing

Early last year, SMG—along with companies around the world—faced operational challenges brought on by the pandemic and had to quickly adapt to life of remote working. While ironing out the logistics and day-to-day details were important, a big priority for us was ensuring continued employee engagement and employee wellbeing, where people continued to feel supported and connected while working from home, not just professionally, but on a personal level as well.

Collecting employee feedback is an integral part of not just what we do, but who we are. And so to get a better understanding of the challenges our employees were facing while adjusting to this new lifestyle, we kept an open dialogue about their needs. Not surprisingly, mental health was a common theme throughout these conversations.

With research from Mental Health America reporting a skyrocketing increase in people looking for help with anxiety and depression this past year, it’s imperative organizations prioritize the mental wellness needs of their employees. Efforts to address these issues have been further complicated by the fact that workplace health has extended beyond a company’s office. To help guide your efforts, here is a closer look at a few employee engagement and wellbeing initiatives to consider.

Providing Employee Wellbeing Resources

Though working from home offers some perks (schedule flexibility, lack of commute, more comfortable pants), it can also be very isolating and stressful. Helping remote workers find ways to be more mindful throughout their workday can help reduce that stress level and make them feel more connected.

There are a lot of ways to promote mindfulness. Some insurance providers are putting a greater emphasis on emotional and behavioral health, like Blue Cross and Blue Shield of Kansas City’s Mindful by Blue KC program. The new initiative gives members a hand in addressing negative emotions like stress, depression, and anxiety with tools and services such as mindful advocates, online therapy, and employer workshops.

Another way to advocate mindfulness is to offer complimentary educational programs to employees. SMG recently launched two pilot programs centered around helping individuals develop self-awareness and self-understanding skills to improve engagement, resilience, and overall wellness.

Using Meetings to Foster Employee Engagement

Today's employees are working from home, so regular all-company check-ins aren’t just important for keeping everyone up-to-speed on important business happenings, they’re also a way to keep employees connected with each other.

SMG started implementing a Tell Me Something Good segment each month during our all-company Zoom meetings. We ask employees to share some good news from their day—ranging from marriage and birth announcements to pet adoptions, home projects, and fun family videos. This has been helpful in continuing to promote a sense of a unified community.

Highlighting New Hires

We also regularly showcase new hires through introductory video clips, ensuring these employees don’t feel “lost in the mix” by working remotely and not getting the chance to meet their coworkers and leadership team face-to-face. The video spotlights, which include fun tidbits about the employee, area a great place to help everyone get acquainted from afar.

Encouraging Friendly Competition for Employee Engagement

When last year’s Kansas City Corporate Challenge, an annual KC-area event promoting camaraderie, fitness, and philanthropy, was cancelled due to COVID, our employees got creative with ways to feed our company’s competitive spirit. For the months of September and October, employees participated in a Fall Fun Challenge, which featured a series of 40 activities in fitness and wellness categories.

Employees documented their achievements—like counting the number of stairs to reach the Liberty Memorial at our city's world-renowned World War I Museum and Memorial, completing a 5K, carving a pumpkin, or creating their own mini golf course—all with videos and pictures. For each activity completed, employees increased their chance of winning a prize—with those completing all activities eligible to win the reward of a $300 gift card grand prize.

The challenge saw such high engagement from our employees, our UK team created their own as well, and launched a Winter Fun edition. The challenges are a creative way to foster engagement, participate in something as a group (even if it’s done on an individual basis), and promote employee health. We also heard employees appreciated the push to do things out of their comfort zone and break up their normal routines.

Sending Care Packages to Boost Employee Wellbeing

It may sound simple or even old-fashioned, but don’t underestimate the power of a care package. Who doesn’t love receiving mail that isn’t a bill or junk made for the recycling bin? Sending these thoughtful gifts can have a big impact on employee morale, no matter how simple (or elaborate) they may be.

We’ve established working from home can feel very isolating. And even if you are regularly connecting with employees on Zoom, it doesn’t fully replace the feeling of in-person interactions. Care packages from managers and senior leaders can be a tangible reminder to employees they are valued and appreciated. Include information on those mindfulness sessions or behavioral health resources available to them. Offer support and reassurance with a motivational card. A little can go a long way. (But gift cards don't hurt!)

Recognizing Individual Employee Needs

These ideas should in no way be considered a one-size-fits-all approach for an employee wellness program. Mental wellness in the workplace and beyond is complicated and unique to the individual. Each of your employees is going through their own personal challenges and what works for some may not work for others, so a multi-faceted approach is one of the best ways to promote employee engagement and wellbeing.

This is why it’s important to diversify your offerings to support employees and prioritize their individualistic needs to help them do their best work in a changing environment. These efforts take continued dialogue—and follow-through—so employees always feel heard and supported, but the results are worth it.

To learn more on ways to drive these engagement efforts, download our employee experience best practice guide.