SMG

From barriers to breakthroughs: How to turn CX insights into real impact

Explore common barriers that prevent CX insights from driving action and learn how brands can turn customer feedback into measurable business improvements.

Turning data into stories that drive change

Discover how storytelling transforms research into action. Learn from experts about turning consumer insights into narratives that inspire decisions, spark innovation, and connect with stakeholders.

From first impressions to lasting loyalty: Insights from European Wax Center

Discover how European Wax Center builds loyalty through human connection, actionable feedback, and AI-driven customer experience insights.

Designing better journeys with Unified Experience Management®

Unlock the power of experience design with Unified Experience Management®. Build journeys that feel seamless, personal, and connected.

Loyalty that lasts: Turning rewards into repeat visits

Loyalty is common, but value is rare. Learn how UK restaurants can stand out with programs that deliver simple and consistent rewards guests love.

Loyalty programs: What customers value most

Restaurant loyalty programs work—but only if they deliver value. Explore SMG insights into what customers want and how to overcome common challenges.

Brand communities: Your secret weapon for agility and customer loyalty

Find out how brand communities help you gather fast, meaningful feedback to stay ahead of shifting customer preferences and market trends.

From insight to impact: 7 ways to activate your CX strategy

Turn CX insights into measurable improvements with seven strategies for employee engagement, accountability, focused action, quick wins, and lasting impact.

Experience design for consumer services: From first touch to lasting impact

Learn how consumer service brands can improve experience design through personalization, always-on customer communities, feedback, and proactive strategies.