Back to News

Tuesday Morning partners with leading customer experience management provider SMG

May 23, 2022

KANSAS CITY, Mo. – Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has announced a new customer experience program with specialty retailer Tuesday Morning. The off-price, name-brand home décor retailer selected SMG for its hands-on approach, intuitive platform and breadth of experience across the retail industry.

One of the original off-price retailers, Tuesday Morning is a leading destination for unique home and lifestyle goods. The retailer specializes in name-brand, high-quality products for the home and is known for providing customers with irresistible finds at an incredible value. With nearly 500 stores across the country, Tuesday Morning recognized an opportunity to drive operational consistency and increase customer satisfaction with a customer experience management program.

“With store traffic returning to pre-pandemic levels, we saw an opportunity to better understand the voice of the customer with an enterprise program that provides a holistic view of the experience and actionable insights for our associates,” said Tuesday Morning Chief Executive Officer Fred Hand. “With SMG’s unique software with a service (SwaS) model and outcomes-based approach, we have a partner that can help us uncover insights that will drive business results.”

Through its partnership with SMG, Tuesday Morning is capturing and measuring location-level customer feedback across every store. In combination with solicited feedback, Tuesday Morning is using SMG’s always-on digital feedback channel to provide customers with an unsolicited channel that helps the brand understand points of friction and case management to efficiently close the loop with customers. As the central source of feedback data, the smg360® platform provides leadership with real-time program metrics while role-based reporting gives the field visibility to store-level customer feedback, strategic areas for focus and targeted insights to improve the customer experience.

About Tuesday Morning
Tuesday Morning Corporation is one of the original off-price retailers specializing in name-brand, high-quality products for the home, including upscale home textiles, home furnishings, housewares, gourmet food, toys and seasonal décor, at prices generally below those found in boutique, specialty and department stores, catalogs and on-line retailers. Based in Dallas, Texas, the Company opened its first store in 1974 and currently operates 492 stores in 40 states. More information and a list of store locations may be found on the Company’s website at

About Service Management Group
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit