Reporting + Analytics

The smg360® experience management reporting + analytics platform is designed to deliver customizable data views, powerful analysis, and actionable information so your teams are equipped to drive action that produces better business outcomes.

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Role-based reporting

We build customized dashboards based on the unique reporting needs in each level of your organization.

AI-native text analytics

We leverage advanced machine learning to surface emerging trends, identify themes, and derive sentiment from qualitative data across channels, delivering insights from open-ended customer + employee comments.

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Business intelligence

Answer complex business problems more efficiently + innovate with confidence with our advanced experience management analytics capabilities in a centralized reporting dashboard.


With the largest database of customer experience metrics in the world, you can accurately track internal, social, and competitive across structured + unstructured datasets.

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Mobile reporting app

With role-based views, benchmarks, and close-the-loop functionality, the industry’s highest-rated mobile reporting app helps you quickly move from insight to action—without taking anyone off the front lines.

The smg360® app is fantastic….when I see accolades from a guest that are worthy of recognition, I will forward it back to the operator with my own note of positive reinforcement.

CEO | Firehouse Subs


Brands are often data-rich, but insights-poor. In order to really understand your business and drive customer loyalty, you have to be able to translate data into actionable insights.

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Data integration

Leverage out-of-the-box connectors, self-serve developer portals, and managed implementation services to deliver more seamless, personalized engagements across the customer journey.

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Ready to partner with SMG?