SMG to play lead employee experience role with new partner National Amusements, Inc.

SMG to play lead employee experience role with new partner National Amusements, Inc.

KANSAS CITY, Mo. – All Remote – Service Management Group (SMG), a global customer, employee and brand experience management partner to more than 500 brands, has announced a new partnership with National Amusements, Inc. (NAI). The privately owned movie theater operator selected SMG to help improve its employee retention and engagement program.

Based in Norwood, Mass., NAI owns and operates four movie theater brands—Showcase Cinemas, Showcase SuperLux, Cinema de Lux and Multiplex Cinemas. NAI selected SMG to support its Showcase Cinemas, which has 23 locations throughout the northeastern U.S.

After previously performing all employee experience (EX) work in-house, NAI turned to SMG because of its unique partnership model, consultation services, expertise with cinema brands as it relates to program design, and insights that can drive action to support NAI’s goals. The full EX program launched in March.

“We’ve known for a long time that prioritizing our own people isn’t just the right thing to do—it’s also the smartest way to do business,” said Michelle Norman, director of employee development & training for NAI. “Now, with help from SMG, we’ll be able to get more actionable insights so we can better equip them with the resources they need to perform at their best.”

SMG is managing NAI’s core engagement survey and pulse surveys to measure and benchmark employee engagement at strategic intervals. By partnering with SMG to understand the key drivers of the employee experience, NAI leaders will be in position to adjust and enhance organizational initiatives in ways that increase employee satisfaction and ultimately lead to longer tenures and growth within the company.

About Service Management Group
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit

About National Amusements’ Showcase Cinemas
National Amusements’ Showcase Cinemas is a world leader in the motion picture exhibition industry, operating more than 840 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands. With 23 theater locations in the United States, Showcase Cinemas delivers the finest entertainment experience, offering the best in viewing, comfort and dining. For more information about Showcase Cinemas please visit our website at