Uncover the Motivations Behind Customer Behavior

By combining operational measurement, behavioral data, and attitudinal research, we help you discover why consumers do what they do.

Customer journey + cross-shopping

Analyze the cross-channel customer journey to understand your placement, competitive context, and how you can grow the relationship customers have with your brand.


Acquisition, retention, + growth

Understand the relationship customers have with your brand—whether they’re loyalists, first-time customers, non-customers, or lapsed customers—to identify opportunities for attracting new consumers and generating additional value from your current customer base.

Non-purchaser conversion

Delve into insights from non-purchasers to understand why they didn’t purchase and identify actions to increase shopper conversion.


Increase market share + better serve existing customers by tracking frequency of visit, dwell time, competitive visit share, retention, return, and more. Plus, track the actual physical behaviors of millions of consumers to understand where they go, how + when they visit, and how long they stay.

Proprietary market intelligence

Tap into the fastest, most accurate source of behavioral data linked to customer feedback in real time.


The data collection process is straightforward for consumers

Behavioral Insights

Geofencing technology maps locations

Consumers download app + opt in to providing feedback

Behavioral Insights 3

Surveys are triggered based on consumer visits
behavioral insights 4

Users earn rewards for participation

“SMG has given us really good insights, sometimes real-time and sometimes through a short project, and those insights have given us the opportunity to change ourselves to support changing consumer behavior.

Retail managing director, European retailer
*Forrester | The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution Q2, 2021

Executive Brief
In-app mobile feedback
Solution Brief
Operational risk alerts | Food safety
XM Program Guide: AI-Native Text Analytics

Talk to our brand experience experts.