Top Partnership Insight Award | Heinen’s Fine Foods

Find innovative ways to improve product availability

SMG Chief Client Officer Todd Leach + Heinen’s Director of Store Ops Support Tim McLaughlin discuss the grocery brand’s latest Top Partnership Insight award. After discovering shoppers were unable to purchase everything they intended during their visit, Heinen’s focused on diagnosing and improving product availability.

• Insight: Drill-down analysis revealed insufficient item availability in the grocery department
• Action: Availability alerts and a predictive analytics tool helped uncover purchasing patterns
• Result: Increased key availability measures which drove overall satisfaction and revenue increases