Customer Journey Analytics

Bring in data from all channels to a single interface for real-time, cross-channel analysis + visualization of your customer journey analytics—allowing you to make more informed business decisions.

Digital journey mapping

Our customer journey mapping methodology allows you to capture key touchpoints, enabling you to optimize the digital experience at crucial moments—from awareness to intent, through acquisition and loyalty.

  • Understand + compare the feedback and actions of both purchasers and non-purchasers throughout their journeys
  • Customize rules + functions to meet the changing needs of your dynamic customer landscape
  • Set additional touchpoints beyond the purchaser + non-purchaser experiences
digital journey mapping in smg360
screenshots of smg360 dashboard

Strategic journey mapping

SMG’s software with a service (SwaS) approach means you don’t have to go it alone. We offer always-on strategic program guidance and partner with you to bring your customer touchpoints to life—helping create go-forward journey management strategies to improve customer experiences + future-proof your business.

Case Study
Engage customers on their terms with in-app feedback channels
Executive Brief
In-app mobile feedback
How can brands bridge the gap between the in-store and digital experience?

Talk to one of our experts.