Ignite®: the AI-native platform for smarter, faster decisions
Go beyond data collection
Successful brands know collecting feedback is an important piece of the experience management puzzle. But the brands that win the most? They know creating the best experiences requires a holistic, unified approach to their experience management (XM) strategy, and they demand the ability to transform industry-specific data and insights into real-time decisions that drive growth.
That’s why we built Ignite.
As the only AI-native platform purpose-built for Unified Experience Management® (UXM), Ignite’s AI agents scrutinize incoming data, learn your consumer base to reveal specific behavioral changes, and automate workflows to improve business performance.
Ignite is built for multi-location, multi-market, and multi-segment businesses. It seamlessly integrates across your BX, CX, and EX initiatives, allowing you to eliminate data silos and ensure every decision you make is backed by AI-powered intelligence.
When powered by Ignite, you’ll be equipped to improve customer loyalty, optimize operations, and elevate employee engagement with unmatched speed and precision.
The technology you need for intelligent action
The only purpose-built, AI-native XM platform
While most platforms bolt AI onto decade-old data platforms, Ignite is built from the ground up to fully harness artificial intelligence, machine learning, and automation. Engineered for seamless experience data management, it delivers unmatched speed, scalability, and intelligence.
Centralized XM data for a holistic view
Unify all your experience data and feedback in one place. Ignite processes and analyzes diverse data types to ensure consistency across locations, channels, and interactions, then delivers the insights you need to take action.
AI that understands experience management like no other
AI outcomes are only as powerful as the data behind it. SMG has leveraged 30+ years of expertise to train Ignite’s AI models on the industry’s deepest XM data set. This means more accurate insights, smarter recommendations, and AI you can trust to guide critical business decisions.
Get ahead of the curve with predictive analytics
Traditional analytics tell you what happened. Ignite goes further, using AI agents and predictive modeling to reveal why it happened and what to do next. By identifying patterns, root causes, and emerging trends, you can address potential experience gaps before they impact customer or employee satisfaction.
Save time with built-in action management tools
Go beyond insights with Ignite’s action management tools that assign tasks, track progress, and prioritize high-impact improvements, all within intuitive dashboards that drive accountability and turn insights into better experiences.
Experience the power of Ignite®
Make smarter decisions with AI-powered insights
Better decisions start with better data. Ignite’s AI-native analytics uncover the “why” behind customer and employee experiences, while role-based reporting and action tools ensure insights lead to measurable results. All users, from frontline teams to leadership, can access the intelligence needed to improve experiences, drive loyalty, and optimize operations. All in one place.
Build a unified approach to XM
From surveys and digital reviews to operational and transactional data, Ignite seamlessly integrates every data source to provide a complete picture of your customer and employee experiences. No more data silos, just a clear path to better decision-making across all XM touchpoints.
Measure, optimize, and prove ROI
Tracking the impact of experience initiatives shouldn’t be complicated. With Ignite’s predictive AI and SMG’s advanced reporting, you can directly connect improvements to satisfaction, loyalty, and financial outcomes. See how top brands use our software-with-a-service (SwaS) model to drive retention, revenue, and operational excellence.
Where experience meets operational excellence
A partnership for success
Technology alone isn’t enough. You need a partner in transformation. Ignite and SMG provides industry-specific insights, AI-driven automation, and real-time reporting that help CX, HR, operations, and marketing leaders take action. Our deep industry expertise ensures you get not just data, but a strategy for success.
Get started today
Do more than capture and collect experience data. Use it to grow your business. Learn how Ignite and SMG can help you achieve measurable results.