Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations
Enhance your technology ecosystem
Solutions from industry leaders
Data you can trust
Holistic customer + employee journeys
Localized opportunities for improvement
Deliver on customer intent
Better reputation, better relationships
Facilitate first-rate customer connections
Understand your customers + competition
Employee engagement opportunities
Customizable, powerful, actionable
Customized access to data
Machine learning algorithms
Agile answers to complex problems
See how you rank
Data-driven prescriptive actions
Cross-channel customer insights
Motivate + track workforce progress
Consolidated feedback, fast responses
Swift, seamless response integration
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Drive customer lifetime value
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
Get closer to what your customers are thinking by capturing feedback on location-level experiences—surfacing actionable insights that drive loyalty and sales.
Measure everyday performance to discover key drivers of the digital experience, so you can keep customers at the center of your omnichannel strategy.
We capture ratings + reviews from the most popular platforms for location-level information and integrate it with your other feedback channels—allowing you to take a streamlined approach to online reputation management.
Build better customer connections with contact center experience measurement, making it easier to monitor agent performance, improve service, and stay ahead of potential issues.
Get better, faster brand insights at every level of your business by combining operational measurement, attitudinal research, and behavioral data in real time.
Leverage employee-provided insights to improve onboarding, reduce turnover, drive sustainable engagement, and spur organizational change.
Providing an exceptional experience at every touchpoint in the customer journey can mean the difference in earning lifetime loyalty or losing that customer forever.
With so many points of entry, it’s never been more critical—and more difficult—to optimize the customer experience.
One of the best predictors of brand success starts with the satisfaction of your staff. To build a truly customer-centric culture, you need to prioritize the employee experience.
We’re always building new ways for our clients to drive better business outcomes—and we regularly push automatic upgrades to our platform so every client always has access to the most up-to-date version. Here’s a highlight of a recent enhancement:
The digital journey is ever evolving and requires an agile approach. With a DIY survey designer, users have complete self-serve control over the creation, targeting, and launch of feedback. It all leads to smarter touchpoints, more relevant interactions, and richer insights.
Make sense of customer feedback with easy-to-read visualizations of real-time data and intuitive navigation designed to help you uncover actionable insights.
When evolving your customer experience (CX) strategy, the voice of the customer must be your single source of truth, and open-ended comments from engaged customers have the potential to truly let people say what’s on …
Discover the end-to-end XM capabilities of the smg360® platform.