SMG and SafetyCulture partner to help brands ensure business operations are built to exceed customer expectations

SMG and SafetyCulture partner to help brands ensure business operations are built to exceed customer expectations

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new partnership with SafetyCulture, a leading workplace safety and quality software provider. The partnership helps multi-unit brands uncover rich location-level insights to gain a more holistic view of the customer experience.

SafetyCulture’s flagship product,  iAuditor, helps brands to enhance operations and foster high-performing, safer workplaces with easy-to-use digital checklists. By integrating iAuditor data into the smg360® platform, SMG is helping clients pair operational audit data with location-level employee and customer feedback. This integration enhances operational visibility across locations and helps brands quantify the impact of health and safety standards on the customer experience.

SafetyCulture has been helping businesses around the world to safely manage their organizations in the face of COVID-19. Already, more than 75,000 people worldwide are using iAuditor to complete daily COVID-19 inspections. Fully up to date with the latest government protocols, the technology can help teams to perform checks, report issues, capture data and communicate fluidly.

“Our partnership with SMG synchronizes our offerings to help brands improve business operations and deliver exceptional experiences,” said SafetyCulture General Manager, Bob Butler. “Given the similarities of our customers and the importance of health and safety for experience management programs, we are especially excited about the future of this partnership.”

iAuditor simplifies the inspection process by making it easier for field employees to monitor and manage safety and quality inspections on a mobile device. In addition to the availability of more than 100,000 checklists, iAuditor enables teams to collect consistent data, identify business trends and standardize operations for peak performance—providing much-needed visibility to quickly problem-solve and maintain a safe work environment.

“Our partnership with SafetyCulture is giving brands better visibility into how operations impact both the employee and customer experience,” said SMG VP/GM of CX Solutions Charlie Moore. “We’re excited to provide clients with additional context at the location level, new insights to improve performance across locations and a more comprehensive view of the customer experience.”

About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit

About SafetyCulture

SafetyCulture is a global technology company which supports businesses to do their best work every day. Its adaptive, mobile-first platform helps to enhance operations and foster high performing, safer workplaces. Used by over 28,000 organizations, its flagship products, iAuditor and EdApp enable teams to perform checks, train staff, report issues, capture data and communicate fluidly.

SafetyCulture powers over 600 million checks per year, approximately 50,000 lessons per day and millions of corrective actions. In doing so its award-winning products integrate seamlessly to help organisations build immunity to risk. Customers of SafetyCulture Group include the likes of Shell, United Nations, Virgin Active, Cathay Pacific, Mars and BP Chargemaster.