Golden Corral partners with SMG to elevate the guest experience

Golden Corral partners with SMG to elevate the guest experience

KANSAS CITY, Mo. – Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has announced a new customer experience partnership with Golden Corral. America’s largest buffet and grill restaurant brand chose SMG for its dedicated professional services, restaurant industry expertise and robust technology platform.

With locations across 39 states, Golden Corral offers an endless buffet featuring more than 100 items and an abundant variety of quality, made-from-scratch food for breakfast, lunch and dinner. With something for everyone, Golden Corral is a place where guests can come together to eat as they please.

“As our brand builds upon our comeback, and creates the strategic building blocks of our future growth, it will be critical to maintain a pulse on how our guests feel about their Golden Corral dine-in and off-premise experiences,” said Golden Corral Chief Marketing Officer Skip Hanke. “SMG’s unique Software with a Service (SwaS) model gives us access to an enterprise experience management platform and a dedicated professional services team that will help us uncover insights faster and make data-driven decisions that increase guest traffic, loyalty and franchisee profitability.”

Golden Corral has partnered with SMG to capture location-level guest feedback across its 360 restaurants. In addition to solicited feedback, Golden Corral is using SMG’s online reputation management platform to manage ratings and reviews and a customer-facing always-on feedback channel that gives the company additional insights into overall brand perception and operational effectiveness. With solicited and unsolicited consumer feedback available in the smg360® platform in real time, Golden Corral has a holistic view of the guest experience while features like role-based reporting, real-time alerts and case management help the field close the loop with customers and focus on the most important measures to improve overall satisfaction.

About Golden Corral
Founded in 1973 and based in Raleigh, N.C., Golden Corral is the nation’s largest grill-buffet restaurant chain. Golden Corral strives to make pleasurable dining affordable for families across America. Service to others is a hallmark of the Golden Corral brand. Golden Corral restaurants nationwide have long been strong supporters of the U.S. Military and DAV (Disabled American Veterans). Golden Corral is also the founding sponsor of Camp Corral, a free summer camp for children of wounded, disabled or fallen military families. For more information, visit and follow Golden Corral on FacebookInstagram and Twitter.

About Service Management Group
SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management solutions, visit