Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations
Enhance your technology ecosystem
Solutions from industry leaders
Data you can trust
Holistic customer + employee journeys
Localized opportunities for improvement
Deliver on customer intent
Better reputation, better relationships
Facilitate first-rate customer connections
Understand your customers + competition
Employee engagement opportunities
Customizable, powerful, actionable
Customized access to data
Machine learning algorithms
Agile answers to complex problems
See how you rank
Data-driven prescriptive actions
Cross-channel customer insights
Motivate + track workforce progress
Consolidated feedback, fast responses
Swift, seamless response integration
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Drive customer lifetime value
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
Customer experience management for service industries
Do you know the value + business impact of improved customer experiences across touchpoints?
How will it impact your business to deploy an EX program that reduces employee churn?
SMG’s brand experience solution helps organizations understand what customers really think and do through traditional brand trackers, branded competitive benchmarks, and real-time behavioral insights + visit metrics from millions of consumers. Our dedicated team of brand research experts helps you answer critical business questions and gain deeper perspective on your customer, your brand, and the market.
Our SMG team has been a great partner over the 13 years we’ve been with SMG. I feel like they are an extension of my team.
VP, Marketing | Valvoline
By partnering with SMG, we’re able to amplify our members’ voices and give specific constructive feedback, which ensures the best possible experience for our members.
CEO | Pure Barre
Our partnership with SMG is allowing us to collect and analyze customer feedback across multiple channels and continually improve the experience as we grow.
Quick Quack Car Wash, CMO
SMG’s unique combination of technology and services combined with its ability to deliver insights will help us continue to improve our guest experience and give our growing franchise network the tools they need.
CEO | European Wax Center
What we love about [our SMG program] is that it’s not just ‘here’s what your customers are saying,’ it’s ‘here’s what your customers are saying and here’s what you can do about it.
Chief Experience Officer | Hand & Stone Massage and Facial Spa
Don’t settle for being data rich but insights poor. SMG’s client insights teams + advanced-degree researchers partner proactively each step of the way to help you turn mountains of feedback + behavioral data into actionable insights to better sell your services.