Platform
Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations to enhance your technology ecosystem and deliver insights you can trust
Cross-channel feedback collection capabilities at each stage of the customer + employee journeys
Powerful, customizable tools that empower every user with actionable information to produce results
Data-driven prescriptive actions that guide your next best action, at all levels of your organization
Services
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Experiences
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industries
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Client Success
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
Resources
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
Company
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
Convenience store customer experience management
Do you know the value + business impact of improved customer experiences across touchpoints?
How will it impact your business to deploy an EX program that reduces employee churn?
SMG’s brand experience solution helps organizations understand what customers really think and do through traditional brand trackers, branded competitive benchmarks, and real-time behavioral insights + visit metrics from millions of consumers. Our dedicated team of brand research experts helps you answer critical business questions and gain deeper perspective on your customer, your brand, and the market.
We have the most robust c-store benchmarks in the industry—enabling clients to compare performance against industry averages and same-segment competitors based on billions of quantitative + qualitative inputs from customer feedback.
SMG has not only provided us with a VOC platform, but works with us in embedding the programme in the markets and frontline.
Global CX Innovation Manager | Shell
As we evaluated customer experience vendors, SMG’s unique partnership model combined with its convenience store experience and program scalability were a few of the key differentiators.
SVP of Operations | Refuel
Don’t settle for being data rich but insights poor. SMG’s client insights teams + advanced-degree researchers partner proactively each step of the way to help you turn mountains of feedback + behavioral data into actionable insights that help drive customers into your store—and keep them coming them back.
CX management is used to gather convenience store customer experience data across touchpoints in the customer journey, including interactions from brand websites, online reviews, POS transactions, branded apps, and more.
To reap the benefits of a CX program, the collected data is analyzed with the assistance of AI technology to find patterns and customer trends that can be used to identify and address problem areas or strategies that are functioning well.
The best strategy to adapt to evolving customer expectations will vary from brand to brand and even store to store. Brands should regularly refer back to their newest CX data to make sure they focus on areas with the greatest potential benefit to the customer experience.
