Brand experience solutions

Turn customer insights into your competitive advantage

Reimagine brand experience with co-creation and collaboration

Traditional market research shows you what customers are doing. Customer co-creation tells you why and helps you design exceptional experiences from the start.  

With Bulbshare from SMG, you can engage real customers in digital communities to co-create ideas, test marketing campaigns, and refine product positioning. Say goodbye to slow, traditional methods and hello to faster, richer insights that lead to better decisions.

Bulbshare delivers deeper insights up to 50x faster. 

“We’ve never had this level of insight with previous suppliers.”
Head of Marketing
Major UK Retailer
“...absolutely blown away by the value of the insights—it’s definitely changing the way we approach our marketing.”
Ellis Lanyon
Head of Digital | L'Oréal NYX
“… a revolutionary platform within our business.”
Paul Thomas
Global Insight Director | Asahi
“We are a multi-billion-dollar-a-year company that doesn’t have a customer experience team—we have SMG, and they deliver.”
Store Communications Manager
Major US Retailer

Turn customers into advocates

SMG combines in-depth market research and AI analytics with insights from your dedicated Bulbshare collaboration community to capture the human side of your brand.

  • Welcome consumers to your brand community hosted within a customized app
  • Collect customer feedback through surveys, videos, focus groups, shop-alongs, empathy diaries, virtual workshops, and other study types
  • Conduct market research and crowdsource product ideas and emerging trends
  • Facilitate co-creation of content, new offerings, and marketing campaigns
  • Reward users each time they participate
  • Leverage advanced AI-powered analytics to uncover patterns, behaviors, sentiment, and insights
  • Translate raw data into clear, actionable recommendations
  • Use insights to improve products, optimize marketing strategies, and create better brand experiences
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Crack the code to your biggest questions

Learn more about your brand, customers, and market with our easy data collection.

Consider questions like:

  • Why do consumers choose our brand or our competitors?
  • Why and where are we losing customers in the purchase funnel?
  • Why have consumers stopped shopping for our brand?
  • How do our consumer profiles differ from our competitors’?
  • What’s my brand’s biggest strength and weakness?
  • How are our customers’ expectations changing? 
  • What will our customers think about changes to our marketing, packaging, products, or services?
  • How will a new product introduction or packaging be received?
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Leverage our consulting services

You don’t have to do it alone. SMG's insights experts help you hit the ground running so you can turn comprehensive data and brand insights into action.

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Part of Unified Experience Management®

Your brand experience (BX) doesn’t exist in a vacuum. It’s part of a larger customer and employee journey. With SMG, BX insights don’t just sit in a silo; they integrate seamlessly with customer and employee experience (CX and EX) solutions to create a unified view of brand perception and customer expectations.

Combining market research, AI-powered analytics, and direct customer collaboration, we help you gain deeper competitive insights and turn them into smarter brand strategies.

Recommended resources

Your brand is more than a logo—it’s an experience
Blog
Your brand is more than a logo—it’s an experience
2 min read
How experience design shapes brand experience
Blog
How experience design shapes brand experience
4 min read
Asahi Customer Story
Video
Asahi Customer Story
SEE ALL RESOURCES

Take the next step

Let our team of experts show you how to take your brand, customer, and employee experiences to new heights.
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