SMG helps organizations generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. As a leading customer experience management (XM) firm, we deliver insights across the enterprise and measure experiences at every touchpoint.

The SMG difference

SMG’s differentiated software with a service (SwaS) approach combines an end-to-end experience management platform with hands-on professional services to improve customer, employee, and brand experiences.

service profit chain

The Service Profit Chain

Driven to inspire experiences that improve people’s lives, SMG was founded on the principle that highly engaged employees deliver better customer experiences that lead to long-term loyalty + profitable growth.

Leadership team

Our leadership team has decades of experience management, software development, and professional services expertise. They are catalysts for change and share a passion for delivering industry-leading XM solutions and partnering with clients to drive real business outcomes and ROI by leveraging the value provided by SMG programs.


Brands we work with

McDonalds Logo
Sally Beauty Logo
Party City logo
Chick-fil-A logo
Papa Johns Logo
AMC logo
Taco Bell Logo
Krispy Kreme Logo
The Fresh Market logo
Pandora logo
Chipotle logo
European Wax Center logo
KFC logo
Valvoline logo
Michaels logo
Panda Express logo
Books-A-Million logo
Dairy Queen logo
QDoba logo
papa murphys logo
Co-op logo


Our mission is to accelerate value by changing how brands act on customer + employee insights. And that takes a team of curious, creative, hard-working people who are passionate about exploring new challenges, solving problems, and working as a team. We’re a remote-first company and a leader in our space—come be a part of tremendous growth.

woman working at home

“The extensive investment that SMG puts into its employees is not something that I have experienced with previous employers, and while it should not be labeled unusual, it is definitely refreshing. I am consistently given new opportunities to broaden my skill set and grow into my role at SMG.”

SMG Employee

In the news

News Releases
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News Releases
SMG to play lead employee experience role with new partner National Amusements, Inc.
News Releases
SMG recognized as a strong performer in evaluation of customer feedback management platforms by independent research firm
News Releases
New SMG study reveals how global economy is impacting consumer spend
In the news
Retail & Restaurant Facility Business: Rubio’s Coastal Grill Partners with SMG
In the news
PMQ Pizza Media: Pizza Power Report 2023: Are Independents Making a Combeack?

Ready to partner with SMG?