Platform
Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations to enhance your technology ecosystem and deliver insights you can trust
Cross-channel feedback collection capabilities at each stage of the customer + employee journeys
Powerful, customizable tools that empower every user with actionable information to produce results
Data-driven prescriptive actions that guide your next best action, at all levels of your organization
Services
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Experiences
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industries
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Client Success
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
Resources
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
Company
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
All Industries
While data makes the world go ’round, gaining insights from customer data is only half the battle. Things really get sticky when trying to make sense of that data and taking appropriate action to drive customer satisfaction and loyalty.
Meeting that challenge is where the software with a service (SwaS) model, a unique approach to driving customer experience (CX) success by blending software with human expertise, comes into play.
SMG is the pioneer of the SwaS model, with the technology to ensure you’re able to derive meaning from your data, and the people who can provide truly unique insights that drive impact.
While adopting a DIY/software as a service (SaaS) CX solution may seem like an appealing route, it can water down the value of your customer feedback and create a lot of additional work for your team, which may not be equipped to derive meaningful insights from your data.
Data-only systems don’t drive meaningful insights to guide your frontlines
DIY software isn’t easy to integrate and implement across locations
Insights without action fail to drive business impact or demonstrate ROI
By contrast, a SwaS approach offers you all the ingredients for success, which ensures that your data isn’t just a commodity—it’s a strategic asset.
DIY/SaaS technology alone limits your capacity for action and impact.
Improving the customer experience is achieved through a process, rather than a single data point.
Drive Traffic
Understand pain points throughout the customer journey to deliver a more personalized experience.
Analyze Data
Collect and analyze multiple customer touchpoints to identify areas of opportunity.
Generate Insights
Understand with great detail what the actual problem is so you can resolve it.
Guide Action
With our guidance you will know exactly how to instruct the frontline to adjust.
Assess Impact
We arm you with the right metrics to demonstrate the success of your strategy to the board and gain their full support.
Schedule a demo here to see what this would look like for your business.
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