Customer Experience Data Security + Compliance

SMG is passionate about the security and integrity of our clients’ data and maintain compliance with GDPR, CCPA, and more. We deploy technology that monitors for valid usage, looks at the quality of data, and only provides access to authorized users.

Customer experience data security

All data collected by SMG is stored in a highly secure environment, taking advantage of industry-leading technologies including firewalls, encryption, and role-based access. SMG encrypts all data at rest using industry-standard encryption algorithms, and personally identifiable information is only collected when customers choose to provide it in order to be contacted by the brand for problem resolution purposes or to enter into a sweepstakes.

CX data security image
data center storage and security image

Data center storage + protection

SMG has two tier-4 data centers that are fully mirrored from a hardware and software standpoint. By having these data centers in two different places, we’ve ensured a regional incident wouldn’t eliminate both data centers—providing an additional layer of protection for our clients’ data.

Besides intra-site redundancy and automated failover service, SMG uses server farms within each center—thereby providing inner-site failover as well. What this means is that SMG can handle losing an entire site or one or more specific servers within either location, without impacting client data. Full back-ups are stored on-site at both centers, and back-ups are synched multiple times per day.

Customer experience compliance

SMG is fully compliant with GDPR legislation, and we have updated privacy policies, implemented a subject access request process, conducted DPIAs, executed standard contractual clauses, and ensured legal basis for processing with all international clients. All data—including customer opt-in PII such as emails, addresses, and phone numbers—is stored in encrypted SMG servers. We also conduct annual SOC 2 Type II (service organization controls) audits.

GDPR logo
CCPA logo
HIPAA logo
SOC2 logo

The SMG Advantage


active + passive signals per year


monthly average users on platform


API/out-of-the-box integrations


petabytes of data

Recommended for You

White Paper
How Automation (and Other Pain Points) Impact Fast-Casual and Quick-Service Restaurants 
What’s happening with services at SMG?
Solution Brief
smg360® services

Want to see for yourself?