Experience Management Integrations and Connectors

Feedback is more powerful when you can see how one source of data impacts another. The smg360® platform fits seamlessly into your current technology ecosystem—putting third-party and inferred data alongside your experience management data so you have better, richer insights that allow you to impact business outcomes.

“Bringing the data together changes the way a company prioritizes issues.”

“Enterprises Must Have One VoC Program, Not Many” | Forrester Research

Experience management integrations + connectors

To learn more about SMG’s integration capabilities, contact us for a complete list.

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API portal

SMG provides a set of application programming interfaces (APIs), allowing development teams to connect the smg360® platform with other applications and data sources. For more information on SMG’s APIs, access our API documentation.

Experience management platform

With active and passive feedback in one real-time platform—while using third-party datasets to add critical context—you are better-positioned to make informed strategic improvements across every touchpoint.

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By supporting a wide range of data formats, application infrastructures, and integration styles, SMG helps brands have specific and conversational interactions with customers. These personalized communications increase customer engagement and response rates while letting you meet customers where they are.


SMG partners with innovative leaders across industries to advance capabilities in the smg360® platform.

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Learn more about SMG’s integration capabilities.