Intuitive XM Technology

SMG offers the most intuitive, easy-to-use portfolio of XM products, integrations, analytics technologies, and reporting tools within a combined self-service and managed-service platform.


Our partners are an extension of the smg360® experience management platform and play a vital role in driving personalized interactions that lead to improved business performance.

list of SMG partners
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Data management

The smg360® platform manages massive datasets and handles tens of thousands of concurrent users performing complex analytics—all while delivering real-time validation on the data so you can be confident you’re making the right decisions to drive your business.

Security + compliance

We’ve built a platform with air-tight protocols to keep your data highly secure, complying with GDPR legislation + leveraging industry-leading technologies for state-of-the-art protection.

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Integrations + connectors

The smg360® platform fits seamlessly into your current technology ecosystem—offering hundreds of integration types, out-of-the-box platform connectors, and an API developer portal.


active + passive signals per year


of feedback data from non-survey sources


API/out-of-the-box integrations


daily active users


annual platform enhancements*

*The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021

Reporting + analytics

Make sense of customer feedback with easy-to-read visualizations of real-time data and intuitive navigation designed to help you uncover actionable insights.

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Innovation at work

We’re always building new ways for our clients to drive better business outcomes—and we regularly push automatic upgrades to our platform so every client always has access to the most up-to-date version. Here’s a highlight of a recent enhancement: 

targeted surveys
DIY survey designer

The digital journey is ever evolving and requires an agile approach. With a DIY survey designer, users have complete self-serve control over the creation, targeting, and launch of feedback. It all leads to smarter touchpoints, more relevant interactions, and richer insights. 

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Solution Brief
smg360® services

Request a demo

Discover the end-to-end XM capabilities of the smg360® platform.