Business Intelligence Solutions

SMG’s business intelligence solutions bring your XM + consumer datasets into one dashboard. This gives you a clear view of your buyers + non-buyers on their cross-channel journeys—allowing you to solve complex business challenges with agility.


of companies investing in CX have more data than they did 2 years ago


can use it to personalize experiences

*CSG CX Survey Results | Business Wire

Access self-serve customer journey data to evolve with agility

When facing multi-faceted business challenges, it’s critical to have a robust analytics tool to help conduct ad hoc analyses at a rapid pace. SMG’s business intelligence solution provides a modern framework for transforming siloed data into actionable insights. Within the dashboard, users can:

  • Develop customer segmentation analyses based on demographics, touchpoints, + behaviors
  • Identify dropout points in the customer journey to reduce churn + highlight revenue-at-risk
  • Recognize new market trends in real time for more precise strategy-mapping
screenshots of business intelligence tools
demonstrations of ROI initiatives

Demonstrate tangible ROI for your brand’s XM initiatives

The proliferation of customer data is empowering, but it can be overwhelming without the right tools. It’s not enough to simply track actions your customers have already taken. Modern tracking tools use advanced data to predict + impact what customers will do next. SMG’s BI solution is a hosted subscription service that presents client experience data in a modern analytics platform to:

  • Complement day-to-day CX visualizations outside of smg360® for more robust analyses
  • Customize datasets + visualizations to address your brand’s unique research challenges
  • Implement the solution quickly, seamlessly, + flexibly with vendor-led support

Frequently Asked Questions

A business intelligence program collects channels of business data from a variety of sources, including POS, CRM, CX, and others into one platform to provide a more holistic view of your customer’s journey.

The ability to compile data from across channels and datasets for analysis allows you to better surface real-time insights that solve complex business challenges.

Business intelligence reporting tools organize data into more digestible resources like centralized reporting dashboards, dynamic filters, and compelling visualizations that help track the cause-and-effect relationship among data sets.

Data from your CRM platform is one of the channels ingested into a business intelligence platform to help find relationships between data from across an organization.

Executive Brief
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Learn more about our business intelligence offering.