Moderation Agent
Challenge
As communities grow, analysts face the growing burden of filtering out irrelevant, low-effort, or even AI-generated responses. Manually reviewing thousands of open-text answers takes time, slows delivery, and risks inconsistencies in quality control. The absence of automated moderation tools meant that analysts often had to sacrifice speed for accuracy, a trade-off that limited both efficiency and scalability.
What is it?
In January, the Product Team finished releasing Moderation Agent. It integrates AI moderation and respondent engagement to drive higher quality, more insightful responses.
In its first release, the feature works behind the scenes for super-admin users, automatically flagging low-quality or AI-generated responses in the raw data export.
Analysts can instantly identify problematic answers through color-coded flags and dedicated quality tabs, drastically reducing manual review time.
Moderation Agent moderates responses directly in the survey. Here, it interacts with community members in real time, detecting low-quality responses and encouraging participants to refine their input before submission. This shift transforms moderation from a reactive process into a proactive one.
We can also feed the agent with the information to predict the type of response we are looking for. For example, if the question is “What is your favourite hiking clothing?”, we can tell the agent that we are interested in brand mentions, so it can flag responses where the participant does not mention any brands.
Benefits
With Moderation Agent, research teams gain a faster, smarter, and more consistent way to ensure response integrity. On average, in-survey moderated responses contain 20–30% more content than non-moderated ones, which is a meaningful difference when you’re extracting insight rather than just top-line sentiment. Longer, more detailed and more developed in thought responses.
- For analysts, it saves hours of manual data cleaning and guarantees a uniform standard of quality across projects.
- For participants, it enhances engagement by guiding them toward better contributions.
- For clients, it delivers insights they can trust, powered by a platform that champions transparency and data authenticity.
Ultimately, the Moderation agent provides clients with industry-leading research integrity, combining quality checking, AI detection, and real-time engagement to redefine how high-quality data is gathered and validated.
Tremendous API
Challenge
Rewards are an important part of any community platform. They drive engagement and motivate members to take part in surveys and activities.
At SMG Bulbshare, rewards have always played an important role. Until now, they were limited to PayPal micropayments, which made it challenging to encourage participation in countries in which PayPal is banned or restricted.
What is it?
In January, the Product team integrated the Tremendous API into SMG Bulbshare.
Tremendous is a global digital rewards and incentives platform that enables fast, scalable payouts to community members. It supports micropayments, gift cards, and donations, significantly expanding how we can reward participants.
For micropayments, Tremendous enables Virtual Visa cards across 216 markets, solving the challenge of PayPal restrictions in previously unsupported regions.
Tremendous supports over 2,400 reward options, ranging from widely used vouchers like Amazon to more specific, client-related gift cards. This allows DIY clients to encourage participants to spend their incentives directly within client stores.
Benefits
- All markets unlocked. Rewards can now be sent to participants across 216 global markets, removing previous geographic limitations.
- New types of rewards. Access to 2,400+ gift card options, giving clients far more flexibility in how they incentivise participation.
- Improved fraud prevention. Tremendous adds an additional layer to our existing fraud prevention measures, increasing reward security and reliability.
smg360 App on Android
What is it?
We’re excited to provide Android users with a faster, more reliable, and easier-to-use experience with our new native Android app.
Android users will be able to do all the same things in the updated app as they did before, but with a better overall experience.
Benefits
- Faster performance: Android users will experience faster load times and more fluid screen transitions, so they spend less time waiting and more time working.
- Reliable push notifications: Users will receive timely, dependable alerts.
- More accurate geolocation: The native app has improved location accuracy for location-based workflows.
- A new foundation: The new native app will lead to more capabilities and faster releases in the future.