CPG Market Research

Fuel faster innovation through customer co-creation

Turn insights into action at every stage of the customer journey with Bulbshare from SMG

Consumer packaged goods (CPG) brands face increasing pressure to innovate, differentiate, and connect with consumers across both digital and physical environments. To meet these demands, marketers and product teams must adapt quickly to:

  • Understand evolving consumer preferences in real time
  • Accelerate product innovation to stay ahead of competitors
  • Deliver high-impact campaigns that resonate authentically with customers
  • Validate go-to-market strategies faster and more cost-effectively

Traditional research methods are slow, expensive, and often disconnected from actual consumer behavior. Bulbshare from SMG bridges this gap by combining AI-powered analytics, real-time customer communities, and expert consulting to help CPG brands bring winning products, loyalty programs, marketing campaigns and more to market faster.

See SMG In Action

Move beyond traditional consumer insights

Bulbshare's AI-powered platform connects CPG brands with real customers to co-create products, marketing strategies, and loyalty programs before they ever reach the market. We help your brand build a competitive advantage from the start.

How Bulbshare solves common CPG challenges:

Slow product development cycles

Real-time insights from Bulbshare communities speed decision-making.

High research costs

AI-driven insights reduce the need for expensive traditional research.

Validating product-market fit

Consumer collaboration enables brands to refine offerings before launch.

Varied market needs

Communities built around specific markets or segments deliver insights that are relevant and targeted.

SMG’s CPG Unified Experience Management® solutions

- Get timely input from engaged consumer communities.
Bulbshare

Get timely input from engaged consumer communities.

- Spot trends, understand sentiment, and uncover new market opportunities.
Ignite

Spot trends, understand sentiment, and uncover new market opportunities.

- Data-driven strategies tailored for CPG success.
Expert Consulting Team

Data-driven strategies tailored for CPG success.

Discover the SMG difference

Connecting top CPG brands with their customers

Achieve market success in weeks, not months

With Bulbshare’s AI-driven analytics, live consumer engagement, and expert consulting, CPG brands can:

  • Test and refine product concepts with real consumers
  • Improve go-to-market strategies with predictive insights
  • Optimize brand messaging based on real-time consumer sentiment
  • Enhance operational efficiency with AI-powered data modeling
Case Studies

CPG brands use Bulbshare from SMG to win

Accelerating innovation at Kimberly-Clark

  • Built a 600-member consumer insights community in Russia
  • Collected hundreds of video testimonials for deep qualitative insights
  • Shortened decision-making timelines and launched successful new products faster

Driving growth at P&G

  • Captured omnichannel insights across hair, baby, and personal care categories
  • Co-created new offerings with over 800 engaged consumers
  • Improved campaign ROI by aligning marketing strategies with real consumer preferences
Explore more case studies

Ready to strengthen the bond between consumers and your brand?

Let’s talk about how we can help you get to market faster, improve your launch success, and connect more meaningfully with your most loyal customers.

Start with a look at our unique Unified Experience Management approach in action.