Platform releases:
October 2026

Loop

The opportunity

Customer response workflows can be spread across different tools, making it more challenging for teams to respond consistently and efficiently.

Cases and social reviews are handled separately

Cases and social reviews can sit in separate systems, so teams may need to switch between tools and datasets.

Keeping responses consistent can be challenging

Responses are often written manually or adapted from templates, which can make it harder to maintain a consistent brand voice and tone.

Prioritizing responses takes time

Without clear prioritization, it can be difficult to identify which responses need attention first.

 

The solution

Responding to customer reviews and cases is an opportunity to strengthen customer relationships. Customers who receive a response to their feedback are twice as likely to repurchase, and one in three will remove negative feedback entirely.

Bringing these interactions together can help teams make more of this opportunity.

Today, cases and reviews often sit in separate systems. Teams may need to respond manually, with limited prioritization or guidance, making it harder to keep replies consistent and respond promptly to higher-priority interactions.

Loop brings these workflows together in one AI-assisted response workspace. It helps frontline teams decide where to focus and draft timely, on-brand replies with AI assistance.

By supporting timely, consistent responses, Loop can help customers feel heard, support a stronger online reputation, and help frontline teams make better use of their time.

 

 

Benefits

  • Support customer loyalty: Customers who receive a response to their feedback are twice as likely to repurchase.
  • AI search visibility: A strong review presence can help brands appear in AI-generated recommendations.
  • Focus on feedback that needs attention: Prioritization helps teams direct time and effort to the interactions that need it most.
  • Greater operational efficiency: AI-assisted drafting can help reduce manual effort and support timely, on-brand replies.

 


Loop AI - Suggested Response Enhancements

The opportunity

For AI-suggested responses to be useful day to day, they need to reflect each client’s brand, suit the guest’s language and handle sensitive situations appropriately.

Solution

Loop’s default AI-suggested responses have been refined based on feedback, making them more consistent and better suited to each situation.

  • More consistent replies: Suggestions are more consistent in length, phrasing and formatting.
  • One brand voice: Suggestions follow either the client’s brand guidelines or SMG’s default, without mixing the two.
  • Language matching: Replies match the language of the guest’s review, including the sign-off, while following any language requirements set by the client.
  • Sensitive situations: When a client’s guidelines call for a personal response, Loop provides a placeholder for situations such as injury, legal matters or refunds, so the team can write the reply themselves.
  • Review and rating offers: Suggested responses won’t engage with offers to change a review or rating in exchange for an incentive.

Benefits

  • Less editing, quicker replies: More consistent suggestions can reduce the time spent rewriting.
  • Consistent brand voice: Each suggestion follows the client’s brand guidelines or SMG’s default.
  • More considered handling: Sensitive situations can be left for the team to respond to, and suggestions won’t engage with offers to change reviews or ratings.

Knowledge Agent Page Filter References

The opportunity

There is an opportunity to ensure that Knowledge Agent continues to evolve in line with user expectations for a conversational agent.

Today, clients can narrow their analysis with filters in Comment Explorer, but Knowledge Agent doesn’t currently take those filters into account when a chat starts. This can mean the response is based on a different set of filters, without making that clear to the client.

The solution

Knowledge Agent will reference the filters applied in Comment Explorer when responding. It will use the context of the page to help answer the question.

Filters will continue to be applied in the same way: through Comment Explorer or by including them in your question to the agent.

Knowledge Agent takes your page filters into account during the conversation and clearly shows which filters it used. This gives you more visibility into how the answer was generated and lets you review or adjust the filters if needed. If you change the page filters during a conversation, Knowledge Agent will check with you before updating the filters it uses.

Knowledge Agent page filters

Benefits

  • More transparency behind each response: Knowledge Agent clearly shows the filters it used to answer your question.
  • Clearer context for your response: You can review the filters used and adjust them if needed.

Knowledge Agent Thinking Model

The opportunity

There is an opportunity to ensure that Knowledge Agent continues to evolve in line with user expectations for a conversational agent.

Today, while Knowledge Agent works through a question, users see only a spinning indicator, so it can be hard to tell what’s happening.

The solution

Knowledge Agent now provides greater visibility into how it generates answers, giving you a clearer understanding of the process behind each response.

With the introduction of a new thinking model, you can now see the steps Knowledge Agent takes as it works towards an answer, including how it approaches your question, the actions it performs, and the data sources it references.

Knowledge Agent also displays its progress as it works, showing the information it retrieves and the steps it takes to formulate a response. This makes the process behind each response easier to follow.

Knowledge agent thinking model

 

Benefits

  • Greater transparency: See the steps Knowledge Agent takes to generate its response.
  • A clearer view of the process: Understand how it approaches your question, the actions it performs, and the data sources it references.
  • Enhanced user experience: Follow Knowledge Agent’s progress while it works instead of seeing only a spinning indicator.

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