SMG helps organizations generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. As a leading customer experience management (XM) firm, we deliver insights across the enterprise and measure experiences at every touchpoint.

The SMG difference

SMG’s differentiated software with a service (SwaS) approach combines an end-to-end experience management platform with hands-on professional services to improve customer, employee, and brand experiences.

service profit chain

The Service Profit Chain

Driven to inspire experiences that improve people’s lives, SMG was founded on the principle that highly engaged employees deliver better customer experiences that lead to long-term loyalty + profitable growth.

Leadership team

Our leadership team has decades of experience management, software development, and professional services expertise. They are catalysts for change and share a passion for delivering industry-leading XM solutions and partnering with clients to drive real business outcomes and ROI by leveraging the value provided by SMG programs.


Brands we work with

McDonalds Logo
Sally Beauty Logo
Party City logo
Chick-fil-A logo
Papa Johns Logo
AMC logo
Taco Bell Logo
Giant Eagle logo
Sainsbury's logo
Krispy Kreme Logo
The Fresh Market logo
Pandora logo
Caseys Logo
TJX logo
Chipotle logo
European Wax Center logo
KFC logo
Valvoline logo
Michaels logo
Panda Express logo
Books-A-Million logo
Dairy Queen logo
QDoba logo
Papa Murhphy's logo
Co-op logo


Our mission is to accelerate value by changing how brands act on customer + employee insights. And that takes a team of curious, creative, hard-working people who are passionate about exploring new challenges, solving problems, and working as a team. We’re a leader in our space and are growing—come be a part of it.

image of smg employee

“The extensive investment that SMG puts into its employees is not something that I have experienced with previous employers, and while it should not be labeled unusual, it is definitely refreshing. I am consistently given new opportunities to broaden my skill set and grow into my role at SMG.”

SMG Employee

In the news

In the news
TravelCenters of America Launches New Customer Experience Management Program
News Releases
TravelCenters of America is fueling its customer experience with SMG
News Releases
Tuesday Morning partners with leading customer experience management provider SMG
In the news
SMG Boosts Its Digital Experience Offering
News Releases
SMG launches dynamic assistance capability to help brands improve the digital experience and increase conversion rates
News Releases
Golden Corral partners with SMG to elevate the guest experience

Ready to partner with SMG?