SMG

Posts by SMG
Does your customer experience management software give you insights… or homework?

Does your customer experience management software give you insights… or homework?

Learn how to evaluate whether your CX software delivers actionable insights or simply creates more analysis, reporting, and manual work for your teams.

Jan 24, 2024 3 min read
Navigating consumer motivations and behaviors: Loyalty programs and value perceptions

Navigating consumer motivations and behaviors: Loyalty programs and value perceptions

Explore consumer attitudes toward loyalty programs, value, and digital experiences to understand changing motivations across restaurants and other industries.

Oct 2, 2023 2 min read
Unravel the secret behind location-based CX, making every location a customer favorite

Unravel the secret behind location-based CX, making every location a customer favorite

Learn the profound impact of having location-based customer experience (CX) strategies for your brand. Explore real-word case studies and insights in this blog!

Aug 24, 2023 3 min read
Software + service: The winning combination for achieving CX supremacy

Software + service: The winning combination for achieving CX supremacy

Learn why CX success requires more than software and how expert services can help interpret experience data and turn insights into meaningful action.

Jul 20, 2023 4 min read
Power play: Unleashing the combined force of a unified customer and employee experience management strategy

Power play: Unleashing the combined force of a unified customer and employee experience management strategy

Learn how connecting employee and customer experience data reveals stronger insights and helps brands improve engagement, loyalty, and business performance.

Jul 13, 2023 3 min read
Frontline employees improve guest experience

Frontline employees improve guest experience

Explore the importance of combining employee experience (EX) and customer experience (CX) data to drive tangible performance boosts.

Jul 6, 2023 3 min read
3 must-have steps to include in your CX strategy to improve frontline action and customer loyalty

3 must-have steps to include in your CX strategy to improve frontline action and customer loyalty

Explore three essential components of a successful CX strategy that help brands move beyond collecting data to driving focused action and customer loyalty.

Jun 15, 2023 3 min read
Understanding Customer Journey Management: Mapping Your Way to Enhanced Customer Experiences

Understanding Customer Journey Management: Mapping Your Way to Enhanced Customer Experiences

Customer journey management is the process of managing and optimizing the entire customer journey, from initial point of contact to final purchase decision.

Feb 28, 2023 3 min read
Associates Share Their Wide Range of Expertise During Inaugural Unconference Series

Associates Share Their Wide Range of Expertise During Inaugural Unconference Series

Explore highlights from SMG’s inaugural associate-led unconference covering workplace recognition, stress management, product design, and professional expertise.

Feb 22, 2023 2 min read

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