SMG

Posts by SMG
Does Your Customer Experience Strategy Provide True CX Insights—or Just Data Points?

Does Your Customer Experience Strategy Provide True CX Insights—or Just Data Points?

Learn the difference between CX data and true customer insights and how an effective experience strategy turns information into clear, meaningful action.

Aug 7, 2019 1 min read
3 ways to drive customer loyalty + business outcomes with customer case management

3 ways to drive customer loyalty + business outcomes with customer case management

Explore three ways customer case management can improve service recovery, strengthen customer loyalty, and turn individual issues into business insights.

Jun 26, 2019 2 min read
Bridge the Quantitative–Qualitative Gap in CX Feedback with Text Analytics

Bridge the Quantitative–Qualitative Gap in CX Feedback with Text Analytics

Learn how text analytics connects quantitative CX metrics with qualitative customer feedback to reveal richer insights and opportunities for action.

May 9, 2019 2 min read
Turn Open-Ended Feedback into Actionable Insights With Text Analytics

Turn Open-Ended Feedback into Actionable Insights With Text Analytics

Learn how text analytics turns open-ended customer feedback into actionable insights by identifying themes, sentiment, trends, and key experience drivers.

Apr 18, 2019 3 min read
The top 4 ways CEM programs benefit from continuous platform updates

The top 4 ways CEM programs benefit from continuous platform updates

Explore four ways continuous CX platform updates help experience programs adopt new capabilities, improve efficiency, and respond to changing customer needs.

Feb 28, 2019 3 min read
Make it personal: Tips on creating a more click-worthy CX email invitation

Make it personal: Tips on creating a more click-worthy CX email invitation

Learn how personalization can make CX survey email invitations more relevant and engaging, helping brands increase clicks and gather better customer feedback.

Nov 28, 2018 2 min read

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