SMG

Posts by SMG
8 Takeaways on Shipping Expectations for Online Shopping Experiences

8 Takeaways on Shipping Expectations for Online Shopping Experiences

Explore eight insights on online shopping and shipping expectations to understand what customers value and how retailers can improve digital experiences.

Apr 14, 2021 6 min read
What role Net Promoter Score should play in measuring the customer experience (+ answers to your other most pressing NPS questions)

What role Net Promoter Score should play in measuring the customer experience (+ answers to your other most pressing NPS questions)

Learn how Net Promoter Score fits into CX measurement, what NPS can and cannot tell you, and how to use it alongside other customer experience metrics.

Apr 6, 2021 8 min read
Diversity, equity, + inclusion in the workplace | How to align DEI efforts with expectations and drive employee engagement

Diversity, equity, + inclusion in the workplace | How to align DEI efforts with expectations and drive employee engagement

Learn how organizations can align workplace diversity, equity, and inclusion efforts with employee expectations to strengthen engagement and workplace culture.

Mar 31, 2021 4 min read
Expert spotlight: Chris Bosco | VP, Solution Engineering

Expert spotlight: Chris Bosco | VP, Solution Engineering

Meet SMG digital leader Chris Bosco and explore how digital experiences are changing across industries and what brands can do to optimize customer journeys.

Jan 14, 2021 2 min read
Data integration is the easiest way to gain a holistic view of the customer experience

Data integration is the easiest way to gain a holistic view of the customer experience

Learn how CX data integration creates a better view of the customer journey, connects feedback across channels, and supports smarter business decisions.

Jun 30, 2020 3 min read
3 Ways to Humanize Feedback with Online Ratings + Reviews

3 Ways to Humanize Feedback with Online Ratings + Reviews

Explore three ways to humanize customer feedback using ratings, reviews, images, voice, and video to better understand and connect with customer experiences.

Feb 25, 2020 3 min read
The Purpose Advantage | Creating a connection with employees + customers

The Purpose Advantage | Creating a connection with employees + customers

Learn how brand purpose can strengthen connections with employees and customers and create more meaningful experiences with insights from author Jeff Fromm.

Nov 5, 2019 2 min read
6 ways to improve your customers’ digital experience

6 ways to improve your customers’ digital experience

In a world where customers are putting a premium on convenience and customization, the brands that come out on top are those that deliver a seamless cross-channel experience. But winning companies are

Oct 24, 2019 3 min read
Adapting Your Customer Experience for the Digital Age

Adapting Your Customer Experience for the Digital Age

Learn why customers expect convenient, personalized digital experiences and how brands can use technology and feedback to meet expectations across touchpoints.

Aug 29, 2019 2 min read

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