How to demonstrate ROI on your CX program using customer journey analytics
Learn how customer journey analytics such as share of wallet, return cycle, and problem-solving costs can help demonstrate the ROI of your CX program.
3 ways to improve the restaurant customer experience
Explore three ways restaurants can improve customer experience through simpler menus, consistent digital experiences, and more valuable loyalty programs.
The art of competitive benchmarking: Outmaneuvering the competition
Learn how competitive benchmarking compares performance, strategy, and processes to reveal opportunities, sharpen decisions, and outperform competitors.
Restaurant trends on a platter—a preview of spending + tipping attitudes
Explore restaurant spending and tipping trends, including how consumer behavior and price concerns can inform planning, customer experience, and loyalty.
SwaS or SaaS? Make the right choice for your experience management program
Compare SwaS and SaaS for experience management, including differences in implementation, ongoing support, actionable insights, and long-term ROI.
Employee engagement survey frequency: Quality over quantity
Learn why employee survey quality matters more than frequency and how organizations can collect meaningful feedback without creating survey fatigue.
How customer obsession helps insights-driven brands outpace the competition
Learn how customer obsession and insight-driven decision-making can improve innovation, employee engagement, retention, and sustainable business growth.
The impact of pausing your customer experience program
Learn the consequences of pausing your customer experience program and see how SMG's service-oriented approach can enhance ROI.
Want to motivate frontline employees? Think beyond higher pay (you likely already have to)
Explore strategies for motivating frontline employees in service industries to improve engagement, customer satisfaction, retention, and business performance.