Online Reporting System

Current client reporting system can be accessed here.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360TM app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

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ebook | The ultimate guide to omnichannel CX

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An Executive Critique of the Customer Experience

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Best Practice Guide

7 keys to launching a successful customer experience program

From Our Blog

How SMG stops data security threats before they start

It's no secret that thousands of successful cyber-attacks are executed in the US every day. According to Newsweek, there were over 77,000 in 2015 and the number continues to rise. Cyber security and data protection have always played an important role in the culture of SMG. Being a trusted partner for hundreds of global corporations, we take that responsibility seriously—and it shows in our security strategy and the resources we commit to this effort.

Effective security starts with people

We believe effective security posture starts with an informed and aware workforce. KnowBe4, a respected company in ensuring employee compliance, stated in a recent whitepaper, “hacking a human is by far the easiest way to get into a network.” We begin securing our human network with an extensive background check. Once hired, the employee must undergo security training, pass a test on that training with a 100% score, and then participate in mandatory annual training that is updated each year to reflect new threat vectors.

The SMG office itself is secure, too. We protect our internal networks by separating corporate and guest network access. We protect all computers with antivirus and malware defenses. All tools and internal systems require appropriate credentials and are designed around role based access. Passwords must be strong and are reset every 180 days. We also have detailed procedures for both onboarding and separation which allows us to ensure only active employees have access to our systems.

Product security + partner trust

The SMG platform has also been designed for security. The platform leverages industry best practices including firewalls, intrusion prevention/protection, encryption at rest and in motion, application level monitoring and support for both strong passwords and single-sign-on (SSO). The data center has both physical and logical controls as well. For example, the data center is located in a separate and extremely secure location that has 24-hour armed surveillance of the physical premises and an array of software and hardware monitoring tools. The data center requires special credentials to access.

While we believe our processes and systems are secure, we conduct outside tests each year to verify. The tests include application and penetration testing. SMG has been awarded the SOC2 Type 2 certification after extensive and perpetual audits. SOC2 Type 2 is recognized as a premiere audit and certification of safeguards and procedures. These external tests provide confirmation that our systems and associated processes have integrity and meet the rigorous standards that are defined in each audit. In order to keep challenging our security stance, we continue to evaluate and implement additional tests, audits, and certifications for their usefulness to us and our partners.

Security as an ongoing investment

Security is more than just a buzzword at SMG—it’s part of our culture. A 100% secure system is impossible, but that surely doesn’t keep us from trying. Even when others in our industry are content with maintaining a level of “reasonable prudence,” our commitment to the confidentiality, integrity, and availability of our information and the data we collect on behalf our customers compels us to exercise an aggressive defense in depth strategy.

We're passionate about security at SMG. If you’re a current customer and have questions about any of our controls, please feel free to reach out to me directly:

Dennis Ehrich, Chief Information Officer

Vance Collins, CISSP

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