Taco Bell is a fast food titan—serving over 2 billion customers each year in over 7,000 different restaurants. With fierce competition at every turn, it takes a lot to keep those customers loyal—but COO Mike Grams is dedicated to making their experiences innovative and fresh. Focused on the idea of simple growth, Mike took us through Taco Bell’s journey to creating groundbreaking and unforgettable customer experiences in one of the toughest markets in the industry.
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