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Forum 2017 | Mike Grams, Taco Bell

Simple growth makes a big impact

Taco Bell is a fast food titan—serving over 2 billion customers each year in over 7,000 different restaurants. With fierce competition at every turn, it takes a lot to keep those customers loyal—but COO Mike Grams is dedicated to making their experiences innovative and fresh. Focused on the idea of simple growth, Mike took us through Taco Bell’s journey to creating groundbreaking and unforgettable customer experiences in one of the toughest markets in the industry.

Check out his presentation to get insights like:

  • What actions and innovations have made Taco Bell a brand of firsts
  • Why unthinking fundamentals is a risk worth taking
  • How brand transparency inspires confidence in your consumers
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