XM Program Guide: Data Integrity

How to establish trust in your CX program insights

Collecting reliable and accurate customer experience (CX) data is crucial for a CX program, as it impacts decision-making at all levels of an organization. These are the essentials of collecting clean CX data so your program is built on a foundation of reliable information.

In this guide you’ll learn:

• What bad data looks like
• Best practices for CX data collection
• Dos and dont’s of feedback collection