Tractor Supply Company invests in digital enhancements, offering new touchpoint for customers + yielding significant sales growth

Adapt to changing customer needs with quick feedback

Safety restrictions for essential retailers during the onset of the pandemic meant that Tractor Supply Company needed to quickly shift how customers interacted with the brand. They turned to SMG to streamline a new model of customer experience and quickly address points of friction.

Download the Top Partnership Insight to learn how the brand:

• Used location-level analysis to find the specific issues in need of addressing
• Made + tested infrastructure and technology investments to improve the curbside experience
• Increased e-commerce, grew comp sales, + improved overall satisfaction while decreasing problem occurrence