Three things every retailer needs to know about cross-channel shoppers

Stop worrying about e-commerce channels + start optimizing them

To help brands understand how digital interactions line up with in-store behaviors, we triggered visit-detected surveys to nearly 16,000 consumers about their cross-channel shopping habits following a trip to a brick-and-mortar retailer. Their answers can flip your omni strategy on its head.

Download our report for answers to these questions:

• Who’s cross-channel shopping (and what do they look like)?
• What motivates cross-channel shoppers?
• Does the website experience drive in-store conversion?