Solve the ROI conundrum

Identify the tangible proof points behind your customer experience efforts

Not sure how to determine the impact of your CX program? In this CXPA webinar, SMG insights leaders Josie Gaeckle and Kirsten Moore will help you draw clear lines between CX improvements + business outcomes.

They discuss how to:

• Develop a formula for successfully proving the ROI of CX in your organization
• Leverage the right metrics + measurement strategies that correlate to financials
• Use customer-sourced insights to reduce churn + increase lifetime customer value